RebelV2 is a strategic innovation firm providing modern business strategy and cutting edge product management in digital, consumer electronics, and CPG.
A little history
Our Managing Partners were driving cabs and writing for local newspapers in San Francisco when this thing called the ‘Internet’ happened. They put up one of the very first websites and before long, people were calling them asking for help to get online. Rebel Consultants was born. Over the next eight years, Rebel became the leading Information Architecture firm in San Francisco; bringing to life many of the online brands we use every day. In 2001 we added consumer technology products to our strategy and design practice. In 2018, Rebel Consultants became RebelV2 as they merged with the brilliant product gurus from First User Group; together we manage software, hardware, and consumer goods for a variety of industries.
RebelV2 is owned by award-winning thought leaders in Digital and Consumer Product Management. They believe that knowledge of the customer is paramount in all strategic and design decisions, and that customer insights are the key to great products.
We are changing the world
The results of our customer-centric methodology is changing the world for the better. Our designs are in front of 90% of Americans every… single… day.
As of mid-2018, RebelV2 has just under 70 consumer products in the marketplace, and our digital designs have been adopted across mobile, the web, and ecommerce… by just about everyone.
We are proud of our work and in calling ourselves the product experts in the room. Despite our experience, we work to bring a clean slate to every project – no assumptions, no white-boarding your customer’s experience, no preconceived notions of how things should be done. We study the customer and then design. We strategize from raw data and leave the assumptions to other firms.
- We do what we promise.
- Your needs come before ours.
- We bid on projects, not on time and materials.
- We deliver substantial ROI with every engagement.
Our client manifesto
An Insight Into Our Success – We Study People
We study people. Anthropologically, behaviorally, cognitively, emotionally. We would argue that this study of people is the most important aspect of product design and strategic work, and by extension, your business.
We believe that all products can be at once useful, beautiful, and compelling. We believe that our methodology of studying people is the holy grail of strategy and product design.
Without exception, we make products better. Without exception, we make companies better.
The results of our work have won awards and accolades the world over.
Love where you live…
We travel most to Hong Kong and New York, but we work in two of the most user-friendly cities in the world, San Francisco, California and Boulder, Colorado. One at the base of the sea and the other at the base of the continental divide… if only we could squeeze these two places together!
We choose to live/work here because we know that quality of life is essential to doing great work. We do sometimes take extended trips to New York or London or Hong Kong, but then we wouldn’t be able to take a mind-clearing stroll on Baker Beach or climb Mount Sanitas on a Tuesday evening. Love where you live; and then work there too.
We may be looking for you …
If you live in Boulder or San Francisco, and are an expert in Product, contact us!