Global Software Design company First User Group joins Rebel Consultants to form RebelV2 in Boulder, CO.
First User Group, a global leader in software innovation and design, today announced that they will be joining Rebel of San Francisco to bring enterprise software expertise to the consumer product design company.
First User Group software innovations touch 90% of Americans every day through their work with Fortune brands like Home Depot, Oracle, Reuters, Wells Fargo as well as emerging companies in crypto currency and CRM.
Rebel is a global leader in consumer electronics design and manufacturing, with designs for sale across the globe for clients such as Sony, LG, Toyota, Ford, Disney and several emerging technology brands.
The combined company will adopt the name ‘RebelV2’ and Brian Baker will become Chief Executive Officer of the new entity, effective immediately.
‘We are very excited to combine software and consumer tech expertise under one roof,’ commented Mr. Baker; ‘the union between consumer tech and software is accelerating rapidly, and we expect RebelV2 to continue to dominate in both fields – our shared methodology of human centered design is the bridge to the most impactful products in the world, both in software and consumer electronics.’
RebelV2 will concentrate on established disciplines and will maintain the strict human behavior design methodologies shared by both companies. Lead Designer Karen Spies is excited to put her experiences at First User Group to the test with hardware;
‘I can’t wait to jump in and discover the human dimension of consumer technology; this merger demonstrates our commitment to building products people love.’
RebelV2 will be headquartered in Boulder, CO and will maintain offices in San Francisco and Hong Kong, China.